What is Digital Marketing?
In an era where we spend over six hours a day online, the way businesses reach their customers has fundamentally changed. But what is digital marketing, and why is it the engine behind today’s most successful brands?
Simply put, digital marketing (also known as online marketing) is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not just email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Scope of digital marketing;
The scope of digital marketing in 2026 has transitioned from being a supportive channel to the primary engine of global business growth. With the global digital advertising market projected to surpass $840 billion this year, the field is expanding into high-tech territories such as AI-driven hyper-personalization, voice search optimization, and social commerce.
BEST DIGITAL MARKETING STRATEGIST
Techniques of Digital Marketing;
To master a digital marketing strategy, you must understand its primary components. Each “pillar” serves a unique purpose in the customer journey.
1. Search Engine Optimization (SEO)
SEO is the art of getting your website to rank higher on search engines like Google. By optimizing your content for specific keywords, you earn “organic” (free) traffic.
a) On page SEO
b) Off page SEO
2. Pay-Per-Click (PPC)
PPC is a way of buying visits to your site rather than earning them. Google Ads is the most popular form, where you pay every time someone clicks on your advertisement.
3. Content Marketing
Content is the fuel for all other digital channels. It involves creating and sharing valuable free content (like this blog!) to turn strangers into loyal fans.
4. Social Media Marketing
Platforms like Instagram, TikTok, and LinkedIn allow you to engage with your audience directly, build brand awareness, and even sell products through “social commerce.”
Anfasa Rahiman
Anfasa Rahiman
Digital Marketing Strategist | Content Creation with generative AI
Anfasa is an MBA-backed Digital Marketing Strategist in Kannur blending data-driven strategy with cinematic storytelling. She specializes in high-impact videography and design to elevate brands through creative digital excellence.
